The Hidden Truth About Oils: Why Transparency Matters in Beauty
Many beauty oils are diluted with fillers and synthetics—without your knowledge. Discover how Purela Beauty ensures purity and transparency in every bottle. Learn what to ask before you buy. this big wide world on your own.
In our journey to create Purela Beauty, one of the most eye-opening discoveries was how common it is for oils in the cosmetic industry to be adulterated with fillers or synthetics. This isn't something many people talk about—it's rarely mentioned on ingredient labels or marketing materials. But it's a reality that consumers deserve to know.
We're not here to call out specific companies or act as whistleblowers. Instead, we’re here to educate and empower you to make informed decisions about what you put on your skin and, by extension, into your body.
What Are Fillers and Adulterants?
Many plant-based oils, especially premium ones like jojoba, rosehip, or moringa, are expensive to source in their purest form. To lower costs, some suppliers dilute these oils with cheaper substitutes such as mineral oil, soybean oil, or synthetic esters—without disclosing this on their labels.
According to a 2019 analysis published in Nature, adulteration in essential oils and plant-based oils is widespread due to lack of oversight in the global supply chain.¹ What this means for consumers is that you could be paying for what you think is a nutrient-rich, pure oil, but actually getting a cocktail of less effective or even irritating substances.
Why This Matters for Your Skin—and Health
Your skin is your largest organ. What you apply topically can be absorbed into the body and may affect your health over time. That’s why it’s so important to trust the source of your skincare ingredients.
Adulterated oils can:
Cause irritation or breakouts
Lose their therapeutic or antioxidant properties
Introduce synthetic chemicals you didn't consent to use
When you choose products made with integrity, you're not just investing in your beauty routine—you're investing in your health.
How Purela Beauty Upholds Integrity
At Purela Beauty, our goal is to provide skincare that reconnects you with the natural world—and that starts with ingredient transparency. Every oil we use is:
✅ Responsibly sourced from trusted suppliers
✅ Accompanied by a Certificate of Analysis (COA)
✅ Batch-tested to ensure purity and potency
✅ Free of fillers, synthetic fragrances, and undisclosed additives
We work with suppliers who share our values, and as we continue to grow, we are committed to sharing more about our sourcing process, lab testing, and ongoing quality control measures.
How You Can Protect Yourself as a Consumer
Whether you're buying oils for DIY skincare, cooking, or beauty products, here are questions you should ask:
Do you provide a Certificate of Analysis (COA)?
Is this oil cold-pressed, steam distilled, or solvent-extracted?
Is it USDA Certified Organic or Ecocert Certified?
What country does the oil originate from?
Are there any additives, preservatives, or synthetic ingredients?
A trustworthy company should never hesitate to answer these.
Resources for Further Reading
American Botanical Council – Adulteration of Botanical Ingredients
Nature: “The Problem with Essential Oils” – Scientific testing of authenticity
In Closing
At Purela Beauty, we believe honesty is the best skincare policy. We’re not perfect—but we are committed to doing things right, even when it’s harder or more expensive. You deserve to know what you’re putting on your skin, and we’re here to ensure it’s always safe, clean, and grounded in nature.
Thank you for being a part of our community.
Together, we’re redefining beauty—one drop at a time.