The Purela Beauty Story

Hi, I’m Delta, and I’d love to share the story of how Purela Beauty came to life. A few years ago, after COVID, I started losing my hair. It was devastating. I didn’t understand what was happening and, like many women, I searched for external solutions—often buying expensive products with ingredients I didn’t understand.

During my journey, I discovered something shocking: over 1,300 ingredients banned in Europe are still allowed in U.S. cosmetics. I also learned about toxic ingredients like synthetic fragrances, which clog hair follicles and cause damage. This knowledge empowered me to take control of my health and embrace simple, natural solutions.

I began using the Yuka app to scan my beauty and food products, and the results were eye-opening. Many items I trusted were labeled “bad” or “poor.” On a Saturday afternoon, I cleared my shelves and started fresh, replacing harmful products with clean, non-toxic alternatives. I saw amazing results—my hair grew back, my skin improved, and I felt healthier than ever.

But then, a personal tragedy struck: I lost my home in a hurricane. Desperate for quick replacements, I purchased high-end skincare products, only to experience burning skin and tears from harsh chemicals. That was my turning point. I knew I had to create a line that was safe, luxurious, and affordable for everyone.

Purela Beauty is the result. Handmade with organic seed oils like Rosehip, argan, and Jajoba, our products are free from toxins and full of antioxidants, collagen boosters, and firming properties. My dream is to offer you a skincare line that works, feels great, and is safe enough to rate “excellent” on Yuka.

Join me in choosing better—for our skin, our health, and our peace of mind.