The Hidden Truth About Oils: Why Transparency Matters in Beauty
Many beauty oils are diluted with fillers and synthetics—without your knowledge. Discover how Purela Beauty ensures purity and transparency in every bottle. Learn what to ask before you buy. this big wide world on your own.
In our journey to create Purela Beauty, one of the most eye-opening discoveries was how common it is for oils in the cosmetic industry to be adulterated with fillers or synthetics. This isn't something many people talk about—it's rarely mentioned on ingredient labels or marketing materials. But it's a reality that consumers deserve to know.
We're not here to call out specific companies or act as whistleblowers. Instead, we’re here to educate and empower you to make informed decisions about what you put on your skin and, by extension, into your body.
What Are Fillers and Adulterants?
Many plant-based oils, especially premium ones like jojoba, rosehip, or moringa, are expensive to source in their purest form. To lower costs, some suppliers dilute these oils with cheaper substitutes such as mineral oil, soybean oil, or synthetic esters—without disclosing this on their labels.
According to a 2019 analysis published in Nature, adulteration in essential oils and plant-based oils is widespread due to lack of oversight in the global supply chain.¹ What this means for consumers is that you could be paying for what you think is a nutrient-rich, pure oil, but actually getting a cocktail of less effective or even irritating substances.
Why This Matters for Your Skin—and Health
Your skin is your largest organ. What you apply topically can be absorbed into the body and may affect your health over time. That’s why it’s so important to trust the source of your skincare ingredients.
Adulterated oils can:
Cause irritation or breakouts
Lose their therapeutic or antioxidant properties
Introduce synthetic chemicals you didn't consent to use
When you choose products made with integrity, you're not just investing in your beauty routine—you're investing in your health.
How Purela Beauty Upholds Integrity
At Purela Beauty, our goal is to provide skincare that reconnects you with the natural world—and that starts with ingredient transparency. Every oil we use is:
✅ Responsibly sourced from trusted suppliers
✅ Accompanied by a Certificate of Analysis (COA)
✅ Batch-tested to ensure purity and potency
✅ Free of fillers, synthetic fragrances, and undisclosed additives
We work with suppliers who share our values, and as we continue to grow, we are committed to sharing more about our sourcing process, lab testing, and ongoing quality control measures.
How You Can Protect Yourself as a Consumer
Whether you're buying oils for DIY skincare, cooking, or beauty products, here are questions you should ask:
Do you provide a Certificate of Analysis (COA)?
Is this oil cold-pressed, steam distilled, or solvent-extracted?
Is it USDA Certified Organic or Ecocert Certified?
What country does the oil originate from?
Are there any additives, preservatives, or synthetic ingredients?
A trustworthy company should never hesitate to answer these.
Resources for Further Reading
American Botanical Council – Adulteration of Botanical Ingredients
Nature: “The Problem with Essential Oils” – Scientific testing of authenticity
In Closing
At Purela Beauty, we believe honesty is the best skincare policy. We’re not perfect—but we are committed to doing things right, even when it’s harder or more expensive. You deserve to know what you’re putting on your skin, and we’re here to ensure it’s always safe, clean, and grounded in nature.
Thank you for being a part of our community.
Together, we’re redefining beauty—one drop at a time.
Transforming the beauty industry: Purela Beauty’s commitment to clean, Effective Skincare
Transforming the Beauty Industry: Purela Beauty’s Commitment to Clean, Effective Skincare
The global cosmetics market is booming, projected to reach a staggering $560 billion by 2030. With its ever-expanding array of products and promises, the industry thrives on innovation, trends, and branding. However, beneath the surface lies a pressing issue: many of the products we trust to enhance our skin contain hidden toxins that may be doing more harm than good.
At Purela Beauty, we believe in a different path—one where skincare is not just about results but also about safety, transparency, and integrity. Let’s explore the current state of the beauty industry and how we’re setting out to lead the change.
The Profitability of the Cosmetic Industry
The beauty industry has long been a powerhouse of profitability. From skincare to makeup and haircare, consumers worldwide spend billions each year in the pursuit of self-care and confidence. Brands with massive advertising budgets dominate the market, enticing customers with claims of flawless results.
Market Insights: In 2023 alone, the global skincare segment contributed $155 billion to the market.
Consumer Behavior: Studies show that 68% of consumers prioritize product effectiveness, but only 23% actively look at ingredient labels.
These numbers reveal a stark reality: while the industry is flourishing financially, the conversation about ingredient safety often takes a backseat.
What’s Really in Your Skincare?
When was the last time you flipped your favorite skincare bottle to read the ingredient list? The truth is, many mainstream products contain chemicals that can have lasting negative effects on your skin and health.
Ingredients to Watch Out For:
Parabens: Linked to hormone disruption and found in moisturizers and makeup.
Phthalates: Used in fragrances and associated with reproductive toxicity.
Synthetic Fragrances: A blanket term for chemicals that can trigger allergies and skin irritation.
Sulfates: While effective as cleansers, they can strip your skin of natural oils and cause dryness.
The lack of regulation in some regions means that these ingredients often go unnoticed. At Purela Beauty, we want to change that narrative by prioritizing transparency and non-toxic alternatives.
Redefining Clean Beauty with Purela Beauty
Purela Beauty was born out of a simple belief: skincare should be clean, safe, and effective. Our journey began with our signature seed oil face serum, carefully crafted to deliver results without compromising your health.
What Sets Us Apart:
Non-Toxic Formulations: We’ve eliminated harmful chemicals to bring you skincare you can trust.
Minimalist Approach: Our products focus on quality over quantity, featuring ingredients like rosehip oil, known for its rejuvenating properties.
Customization: We recognize that everyone’s skin is unique. That’s why we offer customization services, allowing you to tailor your serum with additional seed oils for specific concerns, such as enhanced anti-aging or hydration.
Leading Change, One Solution at a Time
Purela Beauty is more than a brand—it’s a movement. We aim to empower consumers to make informed choices about their skincare, starting with education and advocacy.
Our Commitments:
Transparency: We believe you deserve to know exactly what’s in the products you use.
Sustainability: From ingredient sourcing to packaging, we prioritize environmentally friendly practices.
Empowerment: By offering customizable solutions, we’re putting the power back into your hands.
Our vision is simple: to transform the beauty industry, one clean product at a time.
Join the Clean Beauty Revolution
The beauty industry is at a turning point, and consumers are demanding more. At Purela Beauty, we’re proud to be part of the clean beauty movement, offering products that deliver results while prioritizing your health and the planet.
Ready to redefine your skincare routine? Explore our products and join us on this journey toward a cleaner, healthier future. Together, we can change the beauty industry—one solution at a time.
Transforming the Beauty Industry: Purela Beauty’s Commitment to Clean, Effective Skincare
The global cosmetics market is booming, projected to reach a staggering $560 billion by 2030. With its ever-expanding array of products and promises, the industry thrives on innovation, trends, and branding. However, beneath the surface lies a pressing issue: many of the products we trust to enhance our skin contain hidden toxins that may be doing more harm than good.
At Purela Beauty, we believe in a different path—one where skincare is not just about results but also about safety, transparency, and integrity. Let’s explore the current state of the beauty industry and how we’re setting out to lead the change.
The Profitability of the Cosmetic Industry
The beauty industry has long been a powerhouse of profitability. From skincare to makeup and haircare, consumers worldwide spend billions each year in the pursuit of self-care and confidence. Brands with massive advertising budgets dominate the market, enticing customers with claims of flawless results.
Market Insights: In 2023 alone, the global skincare segment contributed $155 billion to the market.
Consumer Behavior: Studies show that 68% of consumers prioritize product effectiveness, but only 23% actively look at ingredient labels.
These numbers reveal a stark reality: while the industry is flourishing financially, the conversation about ingredient safety often takes a backseat.
What’s Really in Your Skincare?
When was the last time you flipped your favorite skincare bottle to read the ingredient list? The truth is, many mainstream products contain chemicals that can have lasting negative effects on your skin and health.
Ingredients to Watch Out For:
Parabens: Linked to hormone disruption and found in moisturizers and makeup.
Phthalates: Used in fragrances and associated with reproductive toxicity.
Synthetic Fragrances: A blanket term for chemicals that can trigger allergies and skin irritation.
Sulfates: While effective as cleansers, they can strip your skin of natural oils and cause dryness.
The lack of regulation in some regions means that these ingredients often go unnoticed. At Purela Beauty, we want to change that narrative by prioritizing transparency and non-toxic alternatives.
Redefining Clean Beauty with Purela Beauty
Purela Beauty was born out of a simple belief: skincare should be clean, safe, and effective. Our journey began with our signature seed oil face serum, carefully crafted to deliver results without compromising your health.
What Sets Us Apart:
Non-Toxic Formulations: We’ve eliminated harmful chemicals to bring you skincare you can trust.
Minimalist Approach: Our products focus on quality over quantity, featuring ingredients like rosehip oil, known for its rejuvenating properties.
Customization: We recognize that everyone’s skin is unique. That’s why we offer customization services, allowing you to tailor your serum with additional seed oils for specific concerns, such as enhanced anti-aging or hydration.
Leading Change, One Solution at a Time
Purela Beauty is more than a brand—it’s a movement. We aim to empower consumers to make informed choices about their skincare, starting with education and advocacy.
Our Commitments:
Transparency: We believe you deserve to know exactly what’s in the products you use.
Sustainability: From ingredient sourcing to packaging, we prioritize environmentally friendly practices.
Empowerment: By offering customizable solutions, we’re putting the power back into your hands.
Our vision is simple: to transform the beauty industry, one clean product at a time.
Join the Clean Beauty Revolution
The beauty industry is at a turning point, and consumers are demanding more. At Purela Beauty, we’re proud to be part of the clean beauty movement, offering products that deliver results while prioritizing your health and the planet.
Ready to redefine your skincare routine? Explore our products and join us on this journey toward a cleaner, healthier future. Together, we can change the beauty industry—one solution at a time.